Often it seems as if the energy transition lies solely in the hands of politics or large corporations, leaving individuals feeling powerless to make a difference. Zweihorn Energy wants to change that by empowering everyone to play an active role in the energy transition.

The way to achieve this: Balcony solar power systems that allow not just homeowners, but also tenants, to generate their own clean energy.

While communication within the solar industry typically targets business-to-business interactions, we've taken a different approach with our launch campaign.

A music video featured the Zweihorn founders promoting their product at a wild space party. Serving as a teaser, it led viewers to the campaign's launch page for further information. The song for the video was a co-creation between artificial and human intelligence: While we wrote the lyrics "by hand" to achieve maximum brand fit, all instruments and vocals were AI-generated.

To involve people in the energy transition right from the start, Zweihorn Energy's launch took place on the crowdfunding platform Startnext. In the crowdfunding film developed by Core BLN, the founders shared their vision and promoted the product features in an unseen way, including references to their first venture, the condom brand "Einhorn." The film quickly gained hundreds of thousands of impressions in its first days alone – all without any additional media budget.