WAGO Global
Employer Branding
High tech down to earth
We launched an international employer branding campaign in 23 markets, including the USA, China, UK, India, France, and Germany. The campaign positioned WAGO, a global leader in automation and electronics, as the down-to-earth alternative to start-ups and other players in the tech field.
To bring the campaign to life, we developed an entirely new tonality for WAGO’s employer brand communication, reflecting in the authentic, down-to-earth visuals contrasted by the contemporary music and the inspirational voice-over.
Benefits became insights
We defined 221 reasons to work at WAGO and published these reasons at the world’s biggest industry fair, where tens of thousands of potential job candidates gathered. (The number 221 hints at the serial number of WAGO's most iconic product, the 221 cage clamp).
Be a nerd Be a clerk Be a suit
We created the concepts for and led the production of several films published on professional social media such as LinkedIn.
The films were not what you would expect from a tech company: Instead of putting innovation and technology at the center, they were all about the WAGO family. The humans working as a team to turn rather small components into something great.
“Core BLN is much more than an agency – they are a partner at eye level. Uncomplicated, fast, and always on point when it comes to turning brand strategies into creative campaigns.“
Doreen Schlicht
Head of Communications WAGO
What’s your core need?
We are the partners for any brand that wants to stand out, and any CMO looking for new ways of working together. If that sounds like you, you might want to shoot us a message.