We are pioneers in creating marketing content with the help of GenAI. However, "generating" never means being "generic." Efficiency and effectiveness are equally important to us.
Before anything is handed over to AI, we invest significant effort into ideation. What’s the story we want to tell, and how is it unique to your brand?
At the same time, we aim to create content that is unseen and untold. We love using AI to craft content that would otherwise be impossible – or incredibly difficult – to produce. Take the scene with the sheep and the wolf you see above: sure, we could have filmed that traditionally, but one of the protagonists might not have survived the production…
The following film provides a good example of how we use AI to enhance imagination. (By the way: even the song is made with the help of AI.)
In the age of social media, there is one thing brands must never do: be boring. Because those who are boring will get scrolled past. That’s why we help companies develop highly-targeted assets using AI to engage with audiences such as Gen Z, through 'out-of-any-box' content – content that stands out from the sea of lifestyle images and product ads. One example: our 'Beachboys'.
Already back in 2023, we've been a first mover in AI film making by creating a mobile-first social content campaign for the NGO GoNature.
The heart of the campaign is an AI-generated film based on an observation: In nature, everything is interconnected.
Rising temperatures, environmental pollution, floods, droughts, and species extinction – a vicious cycle that wildlife and plants can hardly escape. To help nature break this circle, the campaign calls on people to volunteer in nature and wildlife conservation.
We are the partners for any brand that wants to stand out, and any CMO looking for new ways of working together. If that sounds like you, you might want to shoot us a message.